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Event Marketing Blog
Published by SimplyCast
Do you have a good friend that you have not seen in awhile and then you find out there are coming to see you? Sure, we all do. For the SimplyCast team, this is how we feel for our Event Marketing app. It has been away for some time getting worked on and now it is coming back better than ever.
On January 27th, when Version 7.0 of SimplyCast is released, so will the new and improved event management tool.
Simply put, it allows you to create an event, send out RSVPs, track who is coming, issue tickets and interact with your guests through the whole process.
And just like all of our other online channels, you can sign up to our Epic Free Plan, you get to send up to 5,000 RSVPs every month for no cost. But you don't have to use all of your credits on Event. You can jump around and send email newsletters, online surveys, Twitter messages and so on.
Published by SimplyCast
Sure, it’s cut-and-dry and not too sexy or alluring, but understanding the perfect balance of necessary and unnecessary questions is critical to any online event registration.
There’s a definite balance between frivolous information and what’s pertinent to you (and them!).
Yes, this is boring, but necessary!
So, here are a handful of tips to help you figure out the ideal number of questions works for your event registration form.
Just a writer’s note first: event registration isn’t limited to the actual signing up of attendees, but also extends to the ticketing process.
Remember, collect the pertinent information that is required for the transaction, then everything else you ask is entirely optional. Always, always, include a privacy and / or security statement that says that you’re not going to sell or exploit their personal information. This additional information doesn’t have any impact on their transaction or future purchases.
Published by SimplyCast
Invitees Are Everything
Whether your event is a private sale or a black tie fundraiser, targeting the right guests is key. Whatever type of event you’re throwing, it is a part of your overall marketing strategy.
If your event highlights a certain product or service, say a launch party, then target previous customers that have purchased similar products in the past. Also, consider markets that you have yet to tap into. New friends on Facebook or new followers on Twitter are great places to expand your list.
For any type of event, always remember that 1/4 - 1/3 of invitees will not attend or even respond to your invitation. A good practice is to remind your invitees, especially those who haven’t yet responded, that your event is coming up.
Do create a targeted guest list.
Don’t fall into the trap of inviting customers or clients that may not be interested in your event simply to bolster your numbers.
Intriguing Subject Lines
As you know from our previous posts on the importance of subject lines, your event invitation is no exception. With an exciting subject line, you not only share what your event is about but also give the recipient a reason to open, and ultimately, respond.
General
Published by SimplyCast
Ready to launch a new product or celebrate a company milestone with an event or party? Do you have the necessary tools in place to keep costs low and the RSVP process manageable? With the help of this quick event marketing checklist, you can keep things organized while not blowing your whole budget in the process.
Once you take care of the pre-planning which includes setting a date, choosing a venue and setting a budget, you need to send out invitations to learn how many guests are going to attend. The easiest way to do this is to create an online registration process so your attendees can submit their RSVPs online and at a time that is convenient for them.
SimplyCast's event marketing solution offers entirely customizable invitations that you can email to your guest list and allow them to register for your event online. Guests will also be able to interact with other guests and leave comments for you. This is a great way to create a comfortable atmosphere for guests before they even attend the event.
Each email invite contains a RSVP link that will take each person who opens the message to a page that lists all the details of the event and where they enter their response (hopefully they say yes). This section is totally customizable as well. You can add photos, YouTube videos and even a map using Google or Yahoo maps. There are forms that allow the option to invite friends and any payment options that are required for the event registration.
Like so many forms of marketing, the key to a successful event registration process is making it as easy for your attendees as possible. Nobody wants to jump through hoops just to register, so you need to keep that in mind or you could risk turning off a few possible attendees.
Client Testimonials
Very reasonable and easy to use. I love the event email option since I host a lot of workshops. I find it convenient to invite people with just enough information and a map
Dolores J. Gozzi
The SimplyCast team has helped me to create and send my campaigns in a timely manner, even when I call in tears. Their response time is especially great when you are on a deadline and they have always been happy to help whenever I need it. Very excellent support team at SimplyCast!
Maggie Wyer
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Version 7 to Include Brand New Event Marketing App
On January 27th, when Version 7.0 of SimplyCast is released, so will the new and improved event management tool. |
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Event Registration: The Ideal Number of Questions
Here are a handful of tips to help you figure out the ideal number of questions works for your event registration form. |
